With nearly 200 years of history, Italian icon Florio has both pioneered and perfected the famous fortified wine in the town of Marsala, Sicily. The VecchioFlorio line is a perfect starting point for rediscovering Marsala wine—made to savor in cocktails, sweet and savory dishes, or on its own
Order from All Your Distributors on a Single Online Marketplace
SevenFifty has joined the Provi Marketplace so you can now find all distributor portfolios, simplify your entire ordering process, and easily connect with all your reps in one place.
Buyers at bars, restaurants, and retail
Order all your wine, beer, and spirits, from all your reps, all in one marketplace.
Distributors of wine, beer, and spirits
List your entire portfolio on the marketplace and streamline your sales process.
Importers, breweries, distilleries, and wineries
Grow your brands on Provi, the largest ecommerce marketplace for wholesale buyers.
Companies that trust SevenFifty and Provi
U.S. distributor portfolios
on- and off-premise buyers
Buyers at restaurants, bars, and retail
Easily search for new and in-stock products with pricing using Provi’s search and filtering tools.
Stay organized and in sync with your reps throughout the ordering process with in-app chat, up-to-date tracking, and more.
Access your entire buying history to quickly reorder products.Join Provi
Distributors of wine, beer, or spirits
Reach tens of thousands of buyers who can quickly search and discover your products, place orders, request samples, or ask about pricing and availability.
Connect your sales reps, customer orders, and back-office operations through the marketplace.
Stay on top of your team’s sales and sampling activity with searchable sample logs, detailed account tracking, and real-time reporting.Learn More
Importers, breweries, distilleries, or wineries
Get your brands in front of 200K+ buyers on the largest ecommerce marketplace for beverage alcohol.
Drive brand awareness and capture the attention of your buyers through a variety of display options.
Access your order performance data via data and insights portal.Learn More
The latest from
An online magazine about the business and culture of drinks.
Rising alcohol levels in wine due, in part, to a warming climate are prompting winemakers to look for alternative yeast strains beyond Saccharomyces cerevisiae
After decades of dwindling sales, Bordeaux’s storied sweet wine is testing new strategies to boost its popularity
American whiskey is the major driver of category growth in the U.S., but Scotch is still king in terms of market share. Find out where the whiskey market stands today with our data-based infographic
SevenFifty is a forward-thinking concept. Having a structured system in place for buyers and reps to navigate distributor portfolios for the latest product information is invaluable—and it leads to better wine sales.